“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christophe Collet, CEO at S4M. When was ...

A/B testing is an experiment that involves serving two different variations of the same element to website users simultaneously and comparing the results to determine which variation performs better.

Community driven content discussing all aspects of software development from DevOps to design patterns. Data science as a discipline has a brief history but a bright future. The label for this ...

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need ...

What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...

Successful completion of this course demonstrate your achievement of the following learning outcomes for the MS-DS program: Define a composite hypothesis and the level of significance for a test with ...

Gathering and analyzing data on consumer behavior and feedback is key to creating advertising and marketing content that resonates with target audiences. Once agency or in-house marketing teams have ...