In easily the highest profile deal the ad industry has seen in recent memory, Accenture Interactive announced this morning that it has fully acquired creative advertising agency Droga5, which counts ...

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Accenture has entered an agreement to acquire New York-based ad tech firm Adaptly, according to news shared with Marketing Dive. Financial terms of the deal were not disclosed. Adaptly will be folded ...

Accenture Acquires AD.Dialeto to Expand its Digital Marketing Capabilities in Brazil Acquisition nearly doubles Accenture Interactive footprint in market, increases its ability to serve clients ...

Accenture is trying to add the kind of creative muscle not normally associated with giant consulting firms with its plans to buy Droga5, an independent ad agency. Now it needs to make sure the two ...

For six years, global consulting firm Accenture PLC featured Tiger Woods in ads designed to highlight the company's claimed attributes of integrity and high performance. That relationship is over now.

Advertising has never been more dependent on technology. Artificial intelligence and automation are transforming the profession, giving rise to new disciplines such as programmatic and next-generation ...

A year ago, when Andersen Consulting became Accenture, people lined up to deride the new moniker. Edward Saenz, founder of Gravity Branding, a San Francisco firm that comes up with new company and ...

Consumers across the globe find advertising too frequent and irrelevant, and the younger ones are more aware of ad blocking, according to an Accenture Digital Consumer study released Monday. More than ...

Accenture announced today that it’s reached an agreement to acquire Adaptly. The digital advertising company launched in 2010 with self-serve tools for running ads across different social networks. In ...

Business consulting firm Accenture recently dumped Tiger Woods as its main marketing icon. The Wall Street Journal reports Accenture's new global campaign is out this week. The paper says the campaign ...

SAO PAULO--(BUSINESS WIRE)--Accenture (NYSE:ACN) has acquired AD.Dialeto, an independent Brazilian digital agency, strengthening its digital marketing services provided through Accenture Interactive, ...