As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

Bold, accountable leaders who publicly embrace conflict and challenge industry fraud are essential to spark innovation in ad tech.

The 𝗜𝗔𝗕 𝗧𝗲𝗰𝗵 𝗟𝗮𝗯 is more cautious. They are ramping up their investments in agentic development by building on top ...

Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

Mark Smith takes a look at the development of ad tech across the MENA region, and why predictions of growth seem well founded… The rapid growth of the ad tech sector in the Middle East and North ...

The cases build off the Justice Department’s winning claims against Google’s ad tech monopoly.