NBCU’s early embrace of ad tech – led by Chief Product Officer Ryan McConville – set the stage for a pandemic-fueled digital ...
Many ad tech vets who previously dabbled in the startup life keep coming back to it. And with an AI bubble 17 times the size of the dot-com bubble, it looks like an ad tech-to-AI pipeline is beginning ...
We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...
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