To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Almost one year after the big reveal of its Into the Metaverse strategy, Adidas Originals is back with its ...

Digital is and will continue to be our most important commercial and brand driver. That was the message from adidas CEO Kasper Rorsted as he announced a 34% drop in sales during lockdown, but ...

Alongside other major brands entering the Roblox universe, Adidas is introducing digital versions of its clothing on Roblox, the brand announced Thursday. Roblox players will be able to customize ...

Adidas is bringing its Ozworld sneakers to the metaverse thanks to a “landmark partnership” with the avatar creation platform Ready Player Me. The digital experience will use a custom personality quiz ...

adidas Originals introduces the Digital Two Ring, marking its first foray into ring watches The minimalist accessory arrives in gold and silver colorways with a flexible expansion band An official ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 hours ...