In its upfront ad presentation Wednesday, Warner Bros. Discovery announced a number of advanced advertising products for its streamer, Max. Chief U.S. advertising-sales officer Jon Steinlauf said ...

Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

Product consistency is the ability of an AI image or video tool to preserve a product's exact shape, logo, label text, color, ...

Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services. Amazon Ads has become a powerful platform for businesses ...

Tubi has launched a set of new ad products, including “Wrappers,” which lets movie studio marketers secure prime real estate on the streaming service’s home screen. The Fox Corp. subsidiary made the ...

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The ad-supported tier of Amazon’s streaming service Prime Video now reaches more than 315 million monthly active users, the company disclosed during a conference this week. The data point was revealed ...

The U.S. Department of Justice (DOJ) is proposing that Google sell two of its advertising products to restore competition in the ad tech space, according to a new filing. The proposal comes after a ...