To address concerns for measurement and consumer transparency across applications, the guidelines provide assistance in determining the quality of ad analytics and measurement, as well as the ...

With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and ...

IBM has been banging the drum for years about the role artificial intelligence can play to support everything from cancer treatment to retail personalization. More recently, though, IBM has started to ...

Artificial intelligence technology is transforming the advertising business as the explosive growth in data provides a foundation to train machines to handle more complex tasks. WPP’s GroupM forecasts ...