Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...

Tension: Marketers are told to pick either timeless strategy tomes or brand-new AI playbooks, yet both lenses leave crucial gaps unaddressed. Noise: Annual “top book” lists flatten digital marketing’s ...

Every business leader knows that having a great product or service offering isn’t even half the battle. The most successful companies are the ones that stand out from the field and gain consistent ...

Today's authors are expected to play a major role in the marketing of their books. This is especially true if they're self-publishing or their work is being released through small or independent ...

Do you feel the sneaking suspicion that your marketing just isn’t producing the returns it should? Listen to your instincts because your hunch might be right on the money. Take your email marketing.