Can you believe there was a time when a business believed that having digital media/marketing knowledge and skills was nice, but not necessary? How the times have quickly changed. According to the U.S ...

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

According to the Marketing Forecast website, the 20 million students attending U.S. colleges and universities in fall 2012 wield an estimated $417 billion in spending power. While this demographic is ...

While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.

Type “Grantham University” into Yahoo’s search engine, and what appears at the top of the page, above the actual search results, is not a link to Grantham’s home page but an ad for the University of ...

From new logos to name changes, universities across the nation are spending millions on marketing campaigns to attract qualified students, federal funding and corporate donors. While Ivy League ...