Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. Given this new model’s potential cost savings—along ...

Reports this past month that Netflix is accelerating its move to an ad-supported tier have grabbed the attention of everyone in ad land searching for new ways to reach consumers across today’s ...

Tech-oriented business guy. Over 20 years of experience in ad tech and marketing technology, currently CEO & cofounder at INCRMNTAL. Netflix pioneered the video-subscription service. They have ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

As targeting becomes ever more precise, is the surveillance-based ad model setting itself up for a fall? The Economist’s Tom Standage looks at shifting attitudes towards ‘discounts for data’. As the ...

U.K. marketers are keenly anticipating — and debating — all the uncharted prospects inspired by the Nov. 3 release of Netflix’s less expensive and potentially game-changing ad-tier model. As the ...