Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

Overview:   AI enables teams to speed up content creation while cutting costs and production time.Smart use of artificial ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. The post ...

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

"Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content ...

The Consumer AI Disruption Index is a qualitative and quantitative study that maps 17 consumer-facing verticals along two axes: risk of AI-driven disruption and strength of customer relationships (see ...

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints ...

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. “Imagine advertising campaigns born not from keywords or ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Explore how AI is transforming business software by enhancing efficiency, automation and insights.