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A collaboration between award-winning digital creator Karen X Cheng and McDonald's rung in the Lunar New Year with an immersive metaverse experience. The innovative campaign includes an experiential ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

TYLER, Texas — **EDITOR'S NOTE-- the video attached was produced in February 2021. The article has been updated to reflect a statement from the Communications team from Meta. Instagram users in Texas ...

The company that gave us the Dog Ears and Rainbow Vomit filters is selling augmented-reality technology to businesses, enabling users to virtually try on clothes, makeup and jewelry. Snapchat made its ...

WIRED is obsessed with what comes next. Through rigorous investigations and game-changing reporting, we tell stories that don’t just reflect the moment—they help create it. When you look back in 10, ...

TikTok's new hyperrealistic Bold Glamour filter is raising concerns among some mental health experts over the potential impact the "beautifying" digital image effects may have on social media users' ...

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Dan Whateley Every time Dan publishes a story, you’ll get an alert straight to your inbox!