Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

Explore 2026 smart glasses, from Android XR 70 degree view and Gemini AI to Spectacles with 6 DOF, so you can pick the right fit fast.

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Before conducting a costly experiment, neuroscientists need to identify potentially useful hypotheses. Boyu Xu shows how ...

In episode four of the Tech Edit by Vogue Business podcast, entitled Augmented reality: How to engage tomorrow’s consumers, innovation editor Maghan McDowell is discussing how augmented reality has ...

When we spoke with Tyson Phillips and Brett Harlow, they said it was a perfect day to fly in their eyes. “An absolutely beautiful day to fly, light winds,” Phillips said. So, it was hard to believe ...

A new augmented reality system splits the difference, by precisely guiding the hands of human carpenters. Developed by Andrea Settimi and colleagues at Switzerland's EPFL university, the open-source ...