Automated bidding in Google Ads promises to simplify campaign management and boost results – but it’s not foolproof. With the right bidding strategy, you can take control, optimize performance, and ...

As Microsoft's platforms turn to automation, all manual cost-per-click (CPC) bidding for newly created native campaigns will be phased out. Microsoft Advertising Platform will start to make the ...

Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: The two new offerings are currently in pilot with general roll out ...

Are you wondering how to stop overpaying for Google Ads? You're not alone. Many businesses struggle with ad spend that isn't getting the return they expected . Google search ads operate on a ...

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...

AI has begun to transform the way people seek and engage with information online. But that doesn't mean you need to rework your entire search advertising strategy today. The most significant ...

Microsoft's new approach to bidding will roll out between March and April. The transition affects all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies.

The transformational impact of AI on how consumers engage with information has become a catalyst for change, reshaping how consumers find and engage with information online. The key here is not to ...

In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance. Google is discontinuing first click, linear, time decay, and ...