Aviva has agreed a deal to buy rival insurer Direct Line in a £3.7 billion swoop. The FTSE 100 insurer is set to purchase its smaller competitor after a £3.3 billion was bid turned down in November.

LONDON, Dec 6 (Reuters) - British insurer Aviva (AV.L), opens new tab has agreed to buy smaller rival Direct Line (DLGD.L), opens new tab in a sweetened 3.61 billion pound ($4.60 billion) ...

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Direct Line has accepted an improved takeover offer from Aviva that will see the U.K.’s largest insurer fully-acquire its smaller rival for £3.6 billion ($4.6 billion). In a joint statement, the two ...

TORONTO, July 03, 2024 (GLOBE NEWSWIRE) -- Aviva Canada today announced its intention for Aviva Direct, its direct-to-consumer business, to phase out its home and auto business in Alberta from early ...

Penny Gusner is a senior insurance writer and analyst at Forbes Advisor. For more than 20 years, she has been helping consumers learn how insurance laws, data, trends, and coverages affect them. Penny ...