Segmentation has long been an effective tool for B2C marketers to identify and efficiently address the needs of their customers. Financial services and telecom companies have used segmentation to: ...

The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging. Ernan Roman, President of ERDM ...

Report Ocean published the latest research report on the B2B Payments Market. In order to comprehend a market holistically, a variety of factors must be evaluated, including demographics, business ...

Forget content: the oft-overlooked king in today’s increasingly complex B2B landscape is the customer. As well as being always – or nearly always – right, the customer is the start and end point of ...

Almost half of B2B marketers are not using their data to create customer profiles and personas, according to research from B2B Marketing and Avention OneSource Solutions. The report, Can marketers see ...

DataMasters has announced the availability of weekly new business mailing lists designed to support business-to-business ...

B2B marketers are digging deeper into data about anonymous buyers, enabling companies such as Iron Mountain and SchoolDude to offer personalized content and web experiences to prospects before they ...

We’re in the final quarter of 2023. B2B marketers are starting to review their results and plan for 2024. Many will revisit their ideal customer profile (ICP) – even though it is often useless.

At Report Ocean, our goal is to merge comprehensive industry insights with top-notch research methodologies, empowering our clients to conquer future business challenges and attain their goals. Our ...

B2B companies have a huge problem, and it started years before the global pandemic disrupted the business landscape. Nearly 10 years ago, Harvard Business Review referenced an InsideView report that ...