A few months ago, Vancouver-based Inbound Retargeting Technologies, which operates as Retarget Links, announced that it acquired Las Vegas-based competitor Primeloop for its IP. Retarget Links allows ...

For every customer who visits a brand’s website but leaves without making a purchase, retargeting ads have long been the go-to strategy for marketers aiming to convert them. However, once the go-to ...

Acxiom Corp. has acquired EchoTarget, a dynamic banner retargeting firm. Acxiom did not reveal what the terms of the transaction were. EchoTarget will allow Acxiom to merge its personalization ...

As retargeting celebrates its 10-year anniversary, it's interesting to understand its origins and its evolution. Retargeting is exactly what it sounds like — it's the act of targeting consumers who ...

Retargeting specialist Criteo has been working on its expansion plans lately and has its eye on building up its presence. The company has raised a whopping $38 million (30 million euros) fourth round ...

A lot of folks don’t know this, but before getting heavily into SEO and blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place banners for clients above search ...

This little-known but awesome marketing approach is currently dominating email, search and display ads. What’s the secret? I’ve spent thousands on experimenting to find the key to high online ...