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The Batman Effect: Even a Glimpse of a Superhero Can Make People Twice As Likely to Help on the Subway
It was an ordinary morning in Milan’s metro system — until Batman showed up. The appearance of a man dressed as the Dark Knight had an unexpected side effect: commuters suddenly became more altruistic ...
A study in Milan revealed a 'Batman effect'. Researchers found that when a man dressed as Batman accompanied a pregnant woman on the metro, more commuters offered her a seat. This unexpected sight ...
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