Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and ...

Build relationships with multiple general contractors to increase bidding opportunities and negotiation power Perform strategic risk and effort analysis to focus on projects with higher win ...

A key facet of a paid media analyst’s job is to optimise accounts to ensure they’re performing at their best while maximising efficiencies. As part of the fast-paced and everchanging landscape of the ...

The process of construction bidding embodies a complex interplay of strategic evaluation, risk assessment, and adherence to regulatory codes. Modern bidding strategies integrate rigorous economic ...

Greg Peterson, the founder of Machinery Pete, has been tracking used machinery prices for more than 30 years. As such, he’s witnessed numerous different smart strategies (and perhaps flounders) at ...

Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is introducing target Return on Ads Spend (tROAS) for ...

Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...

In July 2020, Google Ads announced portfolio bid strategies, an automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. Now, Google is saying this feature ...

Portfolio bid strategies are now available globally, Microsoft Advertising announced on Tuesday. The platform’s automated integration with Google Tag Manager (GTM) is also now generally available.

Google confirms that Target ROAS & Target CPA aren't going away but are being grouped within other bid strategies. Here's how you can continue to use them. Last month, a post on Google’s Developer ...