Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and ...

Build relationships with multiple general contractors to increase bidding opportunities and negotiation power Perform strategic risk and effort analysis to focus on projects with higher win ...

Maintain a disciplined bidding pipeline to ensure consistent project flow and avoid feast-or-famine cycles. Use post-bid ...

Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...

The process of construction bidding embodies a complex interplay of strategic evaluation, risk assessment, and adherence to regulatory codes. Modern bidding strategies integrate rigorous economic ...

Let’s talk about PPC bidding strategies. If you’ve ever felt like you’re throwing darts in the dark when it comes to picking the right one, you’re not alone. When I first started in Google Ads, the ...

Google will soon introduce "Journey Aware Bidding" in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads ...

A US-Dutch research team has developed a novel bidding strategy for PV plant operators participating in electricity spot markets. It is based on turning probabilistic solar power forecasts into ...

On this episode of the CMO Series Podcast, Will Eke is joined by Deborah Fleming, Marketing & Business Development Director at Walker Morris, to discuss the critical role of a winning bid strategy and ...

Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is introducing target Return on Ads Spend (tROAS) for ...