Brainstorming is a collaborative, creative process that embodies a fundamental contradiction. On one hand, productive brainstorming involves randomly tossing out ideas without restraint or editing. On ...

This is a classic from Brainstorming 101. When you’re stuck, the fastest way forward is often to generate as many ideas as ...

There is nothing quite as energizing as a well-run brainstorming session. When I work with clients on innovation projects, the Ideation stage is one of my favorites. There is a distinct energy and ...

In marketing and other high-level business decisions, it’s important to be able to generate creative new ideas. Group brainstorming sessions can bring everyone together for a collaborative opportunity ...

If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the number of people in the room. That’s my first tip for you: Follow the “pizza rule” for brainstorming.

You thought you did everything possible to plan your brainstorming session so your team would generate lots of awesome ideas. But now that you’ve gotten started, you realize that the session is ...

This past holiday season, the International Fund for Animal Welfare, in Yarmouth Port, Mass., began its first-ever fund-raising campaign with a holiday gift guide. Designed for the hard-to-please ...

Brainstorming sessions are a great way to solve problems and envision marketing campaigns, but they're often a mixed bag. You can harness the collective power of your team, each with unique ...

Throwing your employees in a conference room and announcing "Let's brainstorm!" is a good way to encourage collaboration and innovation. But, in order to manage an effective brainstorming session, you ...

Traditionally, innovation and inspiring people to think differently occur in-person during “brainstorming sessions.” It’s an assumed truth that if you need to really stretch and create, nothing beats ...

Most brainstorming sessions start with ideas. Reams of flipchart paper and Post-It notes. But often asking for ideas is a bad idea. We generate a lot suggestions, but very few have potential value or ...