In today’s hyper-connected world, marketers must work tirelessly to avoid or manage associations with current events or risk potentially alienating their customers. Facebook’s announcement last month ...

We've all lived a moment where a song, a smell or something reminds us of something. Sometimes, it is a memory, a place or a moment. This concept is called association. The Cambridge Dictionary ...

USPTO comment period on counterfeiting awareness campaign plans closes AAFA, IACC, INTA and UL among the organisations making submissions Brand associations offer insight into how message can be taken ...

Building a solid brand association with others in the SaaS industry has become necessary, not just a trend. As I always say, people can only succeed if they help each other, and it is the same for ...