Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain visibility in search engines and push out competitors. Alibaba is a good ...

Many brands and companies today are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...

With the steadily increasing role of technology in society, many companies seek to promote their innovative power more widely, as an integral part of their overall brand image. Zeeger Vink explores ...