Homes.com’s Chris Mumford shares digital branding strategies agents need to stay visible, build trust, and win more listings ...

AI is reshaping brand strategy. As agentic AI scales content marketing, brands must build entertainment fields, creating loyalty and gravity beyond transactions.

In today’s environment, brand can’t just be a visual wrapper. It has to be something more fundamental. For much of the modern corporate era, brand has been treated as surface area. A story told ...

These days, small business is big business, and it’s especially true in business-to-business markets. It’s often said that as much as 20% of startups fail within the first year, so it’s worthwhile ...

In late February, Winston-Salem, N.C.-based Novant Health announced a strategic branding campaign, which includes new names and logos for 13 acute-care facilities, more than 100 outpatient facilities ...

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

Alysammy has officially rebranded as Kineteck, marking a pivotal moment in the company’s evolution. This transformation underscores a renewed dedication to delivering outstanding digital services ...

In the ever-evolving business world, the role of branding is becoming increasingly important in determining a company's value. Lulu Raghavan, APAC president and managing director of WPP's branding ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

A closer look at how RONA aligns brand building, retail media, and digital to connect with customers —and what vendors need ...

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...