As a writer and teacher, I am a longtime fan of Strunk and White's The Elements of Style. This classic handbook offers pithy guidance to would-be writers. In one key line, Strunk and White counsel, ...

One of the first items on a strategy and planning agenda is to articulate and ensure alignment on three foundational statements: mission, vision, and values. For organizations who have yet to develop ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...