Discover techniques to improve your cold calling strategy and effectively engage clients, boosting your business acumen and building long-lasting relationships.

Cold calling is still a widespread outreach strategy for many businesses today. But the process has become much harder over the past few decades. People now are less receptive and more resistant to ...

Cold calling usually isn’t a part of what real estate agents look forward to, but it still works if you do it right. Picking up the phone and having a direct conversation is one of the quickest ways ...

The start of 2022 not only marks a new year but also the graduation year of the MBA Class of 2022. As they begin their last semester, we asked EC (second-year) students about their first cold call, ...

Real estate investors frequently source investment properties off-market. Direct mail in real estate has an average of 15% to 17% return on investment. Cold calling and mail combined can be a ...

Cold calling is a sales strategy that involves phoning a potential customer unsolicited in the hopes of getting them to buy your goods or services. Granted, cold calling isn’t always the most popular ...