The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

NEW YORK, Oct. 30, 2019 /PRNewswire/ -- Colgate's innovative new at-home whitening system is designed for ease of use and delivers clinically-proven results in a matter of days. The Colgate ® Optic ...

(NEXSTAR) – Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer ...

At-home teeth whitening kits or toothpastes are great for getting a whiter smile at home without the costs of in-office treatments. However, it's important to remain realistic about what you can ...

Consumers are being fooled into paying over the odds for toothpastes which display words like “advanced-whitening”, “multi-action” and “micro-cleaning crystals”, when really they do nothing more than ...

It’s hard to believe, but there was a time not long ago when everyone walked around (in public!) with naturally colored teeth. Today, with so many whitening gels, strips and trays out there, yellowish ...

It’s hard to believe, but there was a time not long ago when everyone walked around (in public!) with naturally colored teeth. Today, with so many whitening gels, strips and trays out there, yellowish ...