The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

NEW YORK, Oct. 30, 2019 /PRNewswire/ -- Colgate's innovative new at-home whitening system is designed for ease of use and delivers clinically-proven results in a matter of days. The Colgate ® Optic ...

Colgate is rolling out its new toothpaste tube across the United States that carries a message to its users - “Recycle Me.” Colgate-Palmolive said its new tube is “the first to be recognized by ...

At-home teeth whitening kits or toothpastes are great for getting a whiter smile at home without the costs of in-office treatments. However, it's important to remain realistic about what you can ...

(NEXSTAR) – Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer ...

Consumers are being fooled into paying over the odds for toothpastes which display words like “advanced-whitening”, “multi-action” and “micro-cleaning crystals”, when really they do nothing more than ...

It’s hard to believe, but there was a time not long ago when everyone walked around (in public!) with naturally colored teeth. Today, with so many whitening gels, strips and trays out there, yellowish ...