When Colgate was developing its new low-waste Keep toothbrush, which has a reusable aluminum handle and replaceable heads (a starter pack costs $9.99; additional heads are $4.99 for two), the company ...

Colgate is the world’s number one oral care brand, and Philips is the number one manufacturer of sonic toothbrushes globally. Through this collaboration, the best technology will be brought to ...

A Canadian woman has sued Colgate-Palmolive Canada, alleging that one of the company's toothbrushes broke while she was using it, causing severe injuries to her mouth. Saliha Alnoor of Surrey, British ...

Colgate-Palmolive partnered with meditation app Headspace to offer weekly programming in the Hum by Colgate app that connects to its line of smart toothbrushes. Headspace will host "Mindful Moments" ...

Colgate-Palmolive has released a new smart electric toothbrush called hum by Colgate. The toothbrush can improve brushing efficiency by 50%, the company said. It features smart sensors that track the ...

In Colgate-Palmolive Company v OHIM, the General Court has held that there was a likelihood of confusion between Colgate-Palmolive’s mark 360° SONIC ENERGY and the earlier international mark SONIC ...

Two millennial-focused tech-dependent brands -- Hum by Colgate, a smart electric toothbrush, and Obé Fitness, a digital workout platform -- have teamed up on app content. Starting June 11, Obé will ...

To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

It’s easy to mock smart toothbrushes, but most people don’t have very good dental hygiene. High-tech solutions like Colgate’s Plaqless Pro or Oral-B iO might be able to help by giving users feedback ...