With strategic thinking and ongoing refinement, you can determine pricing that generates high royalty income by aligning with your book’s market positioning and sales aspirations. Pricing your book is ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...