Learn how utility functions derive demand functions and their role in maximizing consumer satisfaction and economic decision making.

A utility function measures a consumer’s preference and satisfaction with different goods or services. As part of rational choice theory, it helps economists analyze how consumers make decisions to ...

The University of Wisconsin Press, a division of the UW-Madison Graduate School, has published more than 3000 titles, and currently has more than 1500 scholarly, regional, and general interest books ...

Explore the principles of mainstream economics, its origins in neoclassical thought, and criticisms from heterodox theories. Discover how it impacts economic policies.

The role of economics in the energy business is continuing to increase, whether you’re selling kilowatt-hours or combined cycle power plants, in both competitive and regulated markets, according to ...