Advertisers are giving conversational commerce media their own budget. Fifty-three percent are doing so by separating the line item from programmatic and paid social, according to data released today.

Smartly, which recently integrated Reddit into its network, has been working to advance conversational commerce by enabling AI agents to support processes in real-time based on one-on-one customer ...

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. If you’ve ever entered a website on ...

In the days before the internet, consumers had no real way of interacting with brands, but now all of that has changed. Conversational commerce is taking over and defining the entire commerce world — ...

From booking appointments with a few words to managing complex workflows, conversational AI has become an essential driver of innovation. The focus is now shifting beyond automated responses toward ...

NEW YORK--(BUSINESS WIRE)--Conversational commerce is quickly emerging as the next frontier in digital advertising, according to a 2025 study commissioned by Smartly, the AI advertising platform, and ...

OpenAI is emerging as a key strength in Target Corporation’s TGT next phase of digital transformation, as the retailer leans heavily on conversational commerce to reaccelerate growth. In third-quarter ...

People want convenience over anything, and consumers want products that make their lives easier. Brands that add voice and chat seamlessly into the buyer journey will gain loyalty, efficiency and ...