Phifer & Company expands services with expert guidance for companies building modern Marketing, Communications, PR, ...

Over the last decade or so, PR agencies are increasingly competing with traditional creative agencies, and this had led to a proliferation of high-level creative talent in PR agencies. But because ...

Placemaking NSW has unveiled a new $5-million agency roster, appointing independent agencies Connecting Plots and Keep Left ...

Detroit-based public relations and creative firm VVK PR & Creative overcame some early hurdles to end with a solid first year in business. The company launched April 25, 2022, following co-founder ...

In today's increasingly digital world, it can be difficult for brands to reach customers through the traditional PR tactics that our industry relied on for decades. Today’s buyers are not easy to ...

Picture this: You’re a skilled writer living in the 1960s. You can write compelling newspaper articles, memorable radio scripts and snappy lines for TV news broadcasts. You dream of launching your own ...

Pharma giant Pfizer is conducting what it’s calling a “full agency review” that encompasses media, creative, PR and other disciplines. The review is global and will be managed in-house by CMO Drew ...

Of the 28 top-level PR agency creatives who took part in a recent PRWeek UK survey, 79% say they think AI tools are useful for their job. The majority (68%) see the technology as only slightly useful ...

Interior fit-out solutions company, The Maxim Creative Group, has appointed Mere PR to raise the brands profile and introduce it to new sectors. Victoria Maltby, director at Mere PR, said: “Our B2B ...