TROY, N.Y.>> New custom bra store ZeBra Bras is opening soon in the Collar City. Located at 48 4th St. in downtown Troy, ZeBra Bras is taking a high-tech approach to bra-making. Instead of measuring ...

I've shared more of my bra woes around here than I probably should, my own Google-ability considered, but today I'm pretty excited to share an actual solution with you dolls--the genius custom bra ...

It's no secret that finding a comfortably fitting bra can be difficult, often requiring multiple failed attempts. That's where the Braave system comes in, as it uses 3D printing and scanning ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

A small intimate apparel shop and a custom swimwear business in Royal Oak have combined operations and spaces to grow while continuing to prioritize women’s needs and comfort on land and in the water.

Have you always wondered why bra sizes have letters and numbers? Did you know bra designers use various sizing methods for different types of bras? Bra sizing can be confusing, so Honeylove breaks it ...

Heidi Zak thought she was going to revolutionize the way women buy bras. But two years after she launched her company, ThirdLove, she was still trying to attract customers. Getting women to shop for ...

The standard sizing of bras as is can work for some women, but there's a huge variability in what breasts can look like. To Mona Zhang, 26, boobs are like snowflakes—no two are the same. Last year, ...

UunaFit creates personalised, 3D knitted bras. Varsha Anjali speaks to lingerie designers and researchers in New Zealand to find the answers. For those of us who wear them, bras are something we strap ...