Customer acquisition cost (CAC): The metric that keeps CMOs awake at night, CFOs grumbling about marketing spend, and CEOs demanding “more growth, faster!” Few metrics in the banking and fintech arena ...

Software as a service (SaaS) startups use a variety of pricing models. Even in small niche SaaS markets, we can find different freemium, tiered, subscription, usage-based or other pricing strategies.

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

After a difficult couple of years in the wake of the pandemic, Instacart's growth appears to be stabilizing/reaccelerating. Instacart's platform suffers from ...

LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability. Savvy PPC marketers often praise LTV:CAC as a superior KPI for ...