Many retailers are getting the concept of customer journeys wrong, or, rather, they have great customer journeys mapped out — they just end after the “purchase” moment. For sure, the concept of a ...

Understanding the nuances of consumer behavior is paramount for marketers and customer experience leaders, naturally. The digital revolution, coupled with the rise of generative AI and the increasing ...

Brick-and-mortar stores are in revival mode after the ecommerce surge during the pandemic. With customers returning to stores in-person, they expect a retail experience that is social, immersive and ...

Retail discourse in 2025 is saturated with terms such as experience, innovation, and phygital transformation. Yet, when ...