Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Start small. Take an existing customer message and make it interactive — let customers ask a question or take action directly within the thread. 2. AI agents will evolve from simple cost savers to ...

Today, it is more vital than ever for companies to be able to reach their target audiences where they are. Email and social media have long been staples of customer engagement strategies, but the ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. These questions and others can be answered in one word: ...

If you’re not yet using WhatsApp Business to interact with your customers, now is the time to get started. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Companies think, “I’ve got a captive audience for the next minute, let’s do a bunch of education, contact prevention and marketing.” The single largest cause of customer rage is “being forced to ...

In early 2020, when the coronavirus was still a distant concern, my wife and I booked an AirAsia flight to Bali. Big mistake. At the start of lockdown, we scrambled to secure a refund. We called the ...

What’s in the cards for customer communications in 2026? The way businesses connect with customers is changing. New channels, smarter technology, and rising expectations are rewriting the rules of ...