Recently, the Public Relations Society of America sent out a crowd-sourcing challenge: Let’s create a new definition for public relations. It’s about time. After all, the last one was adopted in 1982.

The Public Relations Society of America is launching a global initiative, “Public Relations Defined,” whose aim is to, you guessed it, define public relations, but via crowd-sourcing. Now if the ...

Sending pitches and press kits began as early as our entrance into the 21st century, and these practices, along with the latest phenomenon of contacting journalists over social media, have come to be ...

Public Relations (PR) is not an easily defined practice. Don’t believe me? Go and tell your pal from high school who studied engineering in college that you are a PR specialist, then wait for the ...