CHICAGO, Jan. 4, 2011 (GLOBE NEWSWIRE) -- R. R. Donnelley & Sons Company (Nasdaq:RRD) announced today that it has acquired 8touches, an online provider of easy-to-use tools that allow real estate ...

I am totally disgusted by a direct mail appeal I received regarding Measures O and P sponsored by O& P — Friends of Chico’s Affordable Homes and Neighborhoods. Creating a false equivalency between ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Classic marketing, much like the sport of boxing, is rooted in discipline, repetition and hard work. You may recall the phrase used when boxer Muhammad Ali was marketing his fight with George Foreman: ...

Some businesses hesitate to dive into advanced personalization, worried about complexity or the risk of getting it wrong. However, the tools and software available today make this process more ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

In Thornton, it was signs and direct-mail flyers that directed voters to the website stopthetax.info, where they were urged to vote against certain school district warrant items. In Hollis, flyers ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...