A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...
What do you mean the post office won’t let me mail it this way? Almost every day we get this question from a client. Since the post office has made mailing very complicated, there are many times that ...
Direct mail advertising may consist of a postcard, brochure or sales letter that goes in the regular mail to a list of customers you have in your database. Measuring the return on investment (ROI) for ...
(Multichannel Merchant) As catalogers struggle to deal with the new postal rates, there’s been a lot of talk about reduction: Many mailers plan to offset costs by reducing trim size, circulation, and ...
Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can ...
In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...
This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...
PostcardMania, the $100 million marketing technology firm with over 350 staff, has launched a new automated marketing product, Pre-Mover Daily Mailers. This marketing tool has been designed to assist ...
Email, which has long relied on tricks that were used by direct mailers 100 years ago, has returned the favor: Direct mail senders are now sending trigger-based mailings. PostcardMania has launched a ...
Opinions expressed by Entrepreneur contributors are their own. All marketers worth their salt have probably used direct mail at some point during their career. It’s a marketing mainstay, not purely by ...
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