When starting a new email marketing campaign, you’ll want to track and monitor specific metrics, including your email open rate, unsubscribe rate, bounce rate and more. These metrics provide valuable ...

Because open rates have become unreliable, you'll want to really pay attention to your clickthrough rates (CTRs) to gauge email performance. After all, you don't want people to just read your ...

How many Gmail inboxes do you have going at the moment? You most likely have at least one personal email and one work email. But maybe you also have one for clubs and associations you belong to? Or ...