Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Most companies are now doing some form of email marketing. Based upon my experience, though, many of them don’t have a clue about how it works. With that in mind, this post will describe, in brief, ...

Email marketing is a cornerstone of virtually every modern marketing program, but its role has changed in the face of content marketing and social media. Follow these best practices to make the most ...

Decades after the “@” sign became a meaningful symbol to everyday people, email remains a powerful tool for consumers of every age group. The lion’s share of consumers have email addresses, and on ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...