Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? Content accomplishes its goals ...

Vestcom reveals comprehensive guide to maximize impact of in-store activation with evidence-based best practices grounded in real campaign learnings and recent shopper insights. In-store is where ...

In the human resources world, I’ve observed that many leaders use their experience and intuition as decision-making guides. There’s a time and place for relying on experience and intuition, but solely ...