Marketing involves the process of attracting and retaining customers, sharing news about new products and keeping customers aware of the company. Within each company, the marketing department serves ...

Looking to start running digital video ads? Here are five different goals for your video advertising campaign and how you can achieve them. When businesses are new to video advertising, they often ...

Affiliate marketers provide high-traffic advertising space on the Web to a range of organizations. It has risen in popularity along with advances in Web technologies, as marketers are able to attract ...

Opinions expressed by Entrepreneur contributors are their own. In Guerrilla Marketing in 30 Days, the late founder of guerrilla marketing, Jay Conrad Levinson, and guerrilla marketing expert, Al ...

Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them ...