After working behind the scenes with publishers including the Washington Post, Daily Mail and Forbes, Facebook now allows mobile publishers using header bidding into its Facebook Audience Network (FAN ...

Facebook just showed up to the header bidding party. Facebook confirmed it’s “exploring header bidding with a small set of publishers.” Those partners may include USA Today and Hearst, according to ...

When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to test header bidding. The behemoth is entering the fray to ...

Facebook officially enters header bidding Wednesday on the news that the social site has developed a partner program to support third-party technology on its platform. Rather than build the technology ...