Maserati announced its all-new customization service Wednesday, which aims to bring a fresh and innovative take on the storied brand’s sports cars and SUVs. Called Fuoriserie or “out of series,” the ...

The rising popularity of Ferrari’s in-house customization program has turned into a delicate balancing act. On one hand, letting buyers with a fat wallet configure their cars generates tremendous ...

Ferrari has spent years turning its Tailor Made program into a serious business pillar, not merely a personalization exercise ...

Ferrari’s CEO says the company might limit its customization program to protect its brand. Benedetto Vigna hinted at ...

Automotive customization is all about standing out and being unique. Owners use cars as a canvas on which they show their ...

Ferrari has unveiled its latest one-off creation, the SC40, a bespoke supercar that blends the wedge-shaped design cues of the legendary F40 with the advanced hybrid architecture of the modern 296 GTB ...

While all eyes are on the impending Ferrari F80 versus McLaren W1 PHEV hypercar duel and wondering if the lighter 1,064-horsepower C8 Chevy Corvette ZR1 can vanquish them both at a fraction of the ...

Ferrari knows that to be one step ahead, it must cater to the ultra-rich in a way that few can. Of course, some supercar buyers have more dollars than sense. Some just have poor taste in general. Now, ...