While Geico was investing in marketing and neglecting IT, its rival Progressive was investing in technology and gaining ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to succeed. Let’s do some branding.” “How can we make them succeed with ...

This article has been updated. Geico launched a series of YouTube videos this week featuring two talking kittens, the infamous talking gecko, and YouTube celebrity Numa Numa Guy, who generated more ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

Probably not. His is an iconic role, which places him firmly in the tradition of brand characters. Compare him, then, to the Geico Gecko. Perhaps the most self-aware of the brand characters, the Gecko ...

RICHMOND, Va., April 23, 2013 /PRNewswire/ -- Today, the GEICO Gecko, who has served as the company spokes-character for years, unveils his debut book: "You're Only Human: A Guide to Life" (Workman; ...

Sorry to start out with a correction, but in Reason's tax day post on the feud between FreedomWorks and Geico spokesvoice Lance Baxter (AKA D.C. Douglas), we wrongly stated that Douglas is the voice ...

You know the publishing industry has hit an all-time low when a green scaly reptile announces that he’s written a book. Come on, you know the one I’m talking about. That annoying gecko who announces ...