In a business environment, company owners, managers, department heads and team members all deal with processes, problems and systems. Gamification is a way to make these tasks and goals more fun while ...

The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

“Gamify!” is friendly advice for any leader with a team of working from home newbies. However, do we know how to get it right? Most organizations already benefit from gamification techniques to some ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

SAP’s RoadWarrior This drip-feeding of information and the fun aspect of the game all combine to increase understanding and retention of the ideas. In addition, as this is a very reusable resource, ...

Companies like Nike, Ford and Google are using gamification to shift peoples behavior, increase their skillsets and engage them with innovation The days of Atari and Pac-Man are long gone. Modern day ...

When you visit LinkedIn, one of the most ominous features encouraging profile completion is the progress bar telling you that your profile has a long way to go before you’re complete. This very basic ...

Set achievable tagets: If you look at the success of campaigns like Malaria No More, or maybe even #stopkony, part of the appeal is that it is a concrete goal. Rather than asking for people to donate ...

PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...