The growing popularity of social media and smartphones has generated more connected and empowered consumers. To keep pace with these trends, cutting-edge organizations are revising their loyalty ...

Capturing the attention of customers is increasingly difficult. In the world of entertainment, specifically iGaming, a battle rages between competing providers. Attracting curiosity and gaining the ...

Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to motivate and engage customers and employees alike — utilizing an activity that has ...

Gamification became more common in 2010 when it became more specifically associated with the integrating of social/reward elements of games into softw... Gamification became more common in 2010 when ...

Another gamification example is the music community Phantasy Tour, which consists of fans of jam bands such as Phish, moe., Umphrey's McGee, The Disco Biscuits, and a few more of their brethren. This ...