Usually when someone refers to an idea that “looks good on paper,” the concept might not actually work in practice. In the case of a new exhibition at the Casselberry Art House, the phrase refers to ...
Citations: Toure-Tillery, Rima, Lili Wang. 2022. The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior. Marketing Science. (5)1-21.
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